SONNY SHARMA
Building and scaling strategic partnerships at the intersection of product, revenue, and technology.
Known for connecting teams, navigating complexity, and turning strategy into execution.
PROFESSIONAL OVERVIEW
I build and scale strategic partnerships at the intersection of product, revenue, and technology—working across organizations to turn complex ideas into real business outcomes.
At my core, I operate as a connector. I’m most effective in environments where multiple teams, priorities, and incentives need to align, and I naturally step in as the bridge between them—bringing clarity, driving decisions, and ensuring execution follows strategy.
PROVEN IMPACT
Lead strategic partnerships with pivotal companies in the ad tech ecosystem
Trusted partner to Product, Engineering, Finance, and executive leadership
Closed and structured complex, high-value deals across platform and cloud partnerships
Built and scaled partnership motions from 0 → revenue-generating channels
Known for driving alignment across technical and business stakeholders
COMPANIES I'VE HELPED BUILD
ADVERTISING & MOBILE GAMING | STRATEGIC PARTNER MANAGEMENT | BUSINESS DEVELOPMENT & PIPELINE GROWTH | EXECUTIVE STAKEHOLDER ENGAGEMENT | CROSS-FUNCTIONAL LEADERSHIP | DEAL STRATEGY | REVENUE OWNERSHIP & FORECASTING | OPERATIONAL OPTIMIZATION & PROCESS IMPROVEMENT | JOINT BUSINESS PLANNING / UPFRONTS
ADVERTISING & MOBILE GAMING | STRATEGIC PARTNER MANAGEMENT | BUSINESS DEVELOPMENT & PIPELINE GROWTH | EXECUTIVE STAKEHOLDER ENGAGEMENT | CROSS-FUNCTIONAL LEADERSHIP | DEAL STRATEGY | REVENUE OWNERSHIP & FORECASTING | OPERATIONAL OPTIMIZATION & PROCESS IMPROVEMENT | JOINT BUSINESS PLANNING / UPFRONTS
CONTRACT LIFECYCLE MANAGEMENT (MSAs, SOWs, VENDOR AGREEMENTS) | PROCUREMENT & VENDOR NEGOTIATIONS | COMMERCIAL NEGOTIATION STRATEGY | CONTRACT RISK ASSESSMENT & MITIGATION | VENDOR ONBOARDING & COMPLIANCE | CROSS-FUNCTIONAL STAKEHOLDER MANAGEMENT | PROGRAM MANAGEMENT | BUDGET FORECASTING & SPEND GOVERNANCE | OPEX & CAPEX PLANNING | VENDOR COST OPTIMIZATION
CONTRACT LIFECYCLE MANAGEMENT (MSAs, SOWs, VENDOR AGREEMENTS) | PROCUREMENT & VENDOR NEGOTIATIONS | COMMERCIAL NEGOTIATION STRATEGY | CONTRACT RISK ASSESSMENT & MITIGATION | VENDOR ONBOARDING & COMPLIANCE | CROSS-FUNCTIONAL STAKEHOLDER MANAGEMENT | PROGRAM MANAGEMENT | BUDGET FORECASTING & SPEND GOVERNANCE | OPEX & CAPEX PLANNING | VENDOR COST OPTIMIZATION
RELIABLE | PROACTIVE | RESOURCEFUL | STRATEGIC | ADAPTABLE | RESILIENT | COLLABORATIVE | ORGANIZED | RESULTS-DRIVEN | ANALYTICAL | THOUGHTFUL | DISCIPLINED | FOCUSED | CURIOUS | DEPENDABLE | DECISIVE | COMMUNICATIVE
RELIABLE | PROACTIVE | RESOURCEFUL | STRATEGIC | ADAPTABLE | RESILIENT | COLLABORATIVE | ORGANIZED | RESULTS-DRIVEN | ANALYTICAL | THOUGHTFUL | DISCIPLINED | FOCUSED | CURIOUS | DEPENDABLE | DECISIVE | COMMUNICATIVE
CREDIBILITY SNAPSHOT
I operate as the connective tissue across teams
I’m as comfortable in strategy as I am in execution
I translate between technical, business, and partner stakeholders
I focus on outcomes - not just plans
HOW I THINK
Most problems are alignment problems before they’re strategy problems
Complexity is inevitable, clarity is a choice
Progress comes from momentum, not perfect plans
Outcomes matter more than optics