SONNY SHARMA

Building and scaling strategic partnerships at the intersection of product, revenue, and technology.

Known for connecting teams, navigating complexity, and turning strategy into execution.

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PROFESSIONAL OVERVIEW

I build and scale strategic partnerships at the intersection of product, revenue, and technology—working across organizations to turn complex ideas into real business outcomes.


At my core, I operate as a connector. I’m most effective in environments where multiple teams, priorities, and incentives need to align, and I naturally step in as the bridge between them—bringing clarity, driving decisions, and ensuring execution follows strategy.

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PROVEN IMPACT

Lead strategic partnerships with pivotal companies in the ad tech ecosystem

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Trusted partner to Product, Engineering, Finance, and executive leadership

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Closed and structured complex, high-value deals across platform and cloud partnerships

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Built and scaled partnership motions from 0 → revenue-generating channels

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Known for driving alignment across technical and business stakeholders

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COMPANIES I'VE HELPED BUILD

Unity logo with a black text that says 'Unity'
PubMatic logo with a blue square and black text
Womply logo with three red stylized bars and the word 'womply' in red text.
Scottrade logo with purple text and swoosh design on white background

ADVERTISING & MOBILE GAMING | STRATEGIC PARTNER MANAGEMENT | BUSINESS DEVELOPMENT & PIPELINE GROWTH | EXECUTIVE STAKEHOLDER ENGAGEMENT | CROSS-FUNCTIONAL LEADERSHIP | DEAL STRATEGY | REVENUE OWNERSHIP & FORECASTING | OPERATIONAL OPTIMIZATION & PROCESS IMPROVEMENT | JOINT BUSINESS PLANNING / UPFRONTS

ADVERTISING & MOBILE GAMING | STRATEGIC PARTNER MANAGEMENT | BUSINESS DEVELOPMENT & PIPELINE GROWTH | EXECUTIVE STAKEHOLDER ENGAGEMENT | CROSS-FUNCTIONAL LEADERSHIP | DEAL STRATEGY | REVENUE OWNERSHIP & FORECASTING | OPERATIONAL OPTIMIZATION & PROCESS IMPROVEMENT | JOINT BUSINESS PLANNING / UPFRONTS

CONTRACT LIFECYCLE MANAGEMENT (MSAs, SOWs, VENDOR AGREEMENTS) | PROCUREMENT & VENDOR NEGOTIATIONS | COMMERCIAL NEGOTIATION STRATEGY | CONTRACT RISK ASSESSMENT & MITIGATION | VENDOR ONBOARDING & COMPLIANCE | CROSS-FUNCTIONAL STAKEHOLDER MANAGEMENT | PROGRAM MANAGEMENT | BUDGET FORECASTING & SPEND GOVERNANCE | OPEX & CAPEX PLANNING | VENDOR COST OPTIMIZATION

CONTRACT LIFECYCLE MANAGEMENT (MSAs, SOWs, VENDOR AGREEMENTS) | PROCUREMENT & VENDOR NEGOTIATIONS | COMMERCIAL NEGOTIATION STRATEGY | CONTRACT RISK ASSESSMENT & MITIGATION | VENDOR ONBOARDING & COMPLIANCE | CROSS-FUNCTIONAL STAKEHOLDER MANAGEMENT | PROGRAM MANAGEMENT | BUDGET FORECASTING & SPEND GOVERNANCE | OPEX & CAPEX PLANNING | VENDOR COST OPTIMIZATION

RELIABLE | PROACTIVE | RESOURCEFUL | STRATEGIC | ADAPTABLE | RESILIENT | COLLABORATIVE | ORGANIZED | RESULTS-DRIVEN | ANALYTICAL | THOUGHTFUL | DISCIPLINED | FOCUSED | CURIOUS | DEPENDABLE | DECISIVE | COMMUNICATIVE

RELIABLE | PROACTIVE | RESOURCEFUL | STRATEGIC | ADAPTABLE | RESILIENT | COLLABORATIVE | ORGANIZED | RESULTS-DRIVEN | ANALYTICAL | THOUGHTFUL | DISCIPLINED | FOCUSED | CURIOUS | DEPENDABLE | DECISIVE | COMMUNICATIVE

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CREDIBILITY SNAPSHOT

I operate as the connective tissue across teams

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I’m as comfortable in strategy as I am in execution

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I translate between technical, business, and partner stakeholders

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I focus on outcomes - not just plans

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HOW I THINK

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Most problems are alignment problems before they’re strategy problems

Complexity is inevitable, clarity is a choice

Progress comes from momentum, not perfect plans

Outcomes matter more than optics